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2020-2022 US WESTERN & SOUTHERN Fashion Styles Trend Analysis

Updated: Jul 18, 2022

The World’s Leading Fashion Trend Forecaster With Social Media And AI

Looking for the most flattering women's Western & Southern wear around? Based on the World’s leading fashion trend forecaster with social media and AI, Wissee share with you the the emerging Western & Southern fashion trends in the past 2 years, giving you some heads-up for what will likely go viral in the future!

The size of the keywords indicates the popularity of the style.

The larger of the size, the more popular the style is.

According to Western & Southern Fashion hashtag Highlights, Boho, Bohochic, Cowgirl, and Rodeo are KEY STYLES, and Pinklily, Vicidolls, and Misslola are KEY BRANDS.



Floral print is the most favorite pattern in western/southern areas, taking 42% of all patterns for dresses. Other patterns like striped, leopard, dotted are also popular for dresses.

Top favorite fabrics include cotton, knit, ruffles, and satin.


Puff Sleeve flower dress @vicidolls

Tube floral maxi dresses @shopreddress



Graphic tees and shirts, floral blouses and tops are the most popular picks for tops.

Cropped shape is the most popular design for tops (it takes 39% of all shapes in tops category).


An ‘Angel’ graphic tee @missguided

Rooney Sheer Button Down Applique Blouse



Favorite clothing patterns for jackets, sweaters/cardigans are leopard and animal prints, color-blocked, and striped.

Favorite fabrics for outwears: knit, denim, faux/leather, and cotton.